"Embedding our DNA in our clothing"
IDENTITY: it is like our DNA. It codifies and defines who we are. Regardless of who many times it is copied, DNA will always lead us back to our original identify.
The growth of consumerism has led to mass production of similar products using simple processes. Our principle of craftsmanship is founded on pursuit of originality – from threads, materials to buttons, everything is handcrafted without relying on any ready-made products. Everything made by taichi is unique and original.
